![]() ![]() Most video platforms have analytics tools that show viewer retention by timestamp. One surefire way to lose viewers: ramble on and on. For example, the phrase “I’ll show you exactly how to do that later in this video.” Or “we’ll come back to that in a minute.” Open Loops make people keep watching in order to get the rest of the story. An Open Loop is like a quick preview of what’s coming up in the video. Some great Pattern Interrupts are camera angle changes and jump-cuts, B-rolls, different settings, humor, and on-screen graphics. This is especially important for informational, “talking head” videos. One of the best ways to increase Audience Retention is to add variety. Instead, start with a good hook as we cover in the template. One common mistake: having a long animated logo in the very beginning. So it’s critical not to bore them in that time. That’s about how long it takes most viewers to judge a video. So over the years, I’ve learned a lot of techniques to keep people watching my videos all the way to the end. Plus, the Backlinko YouTube channel has over 400k subscribers. But actually, my business relies just as much on video as with text-based content.īacklinko is monetized with a number of premium marketing courses. My definitive guides, studies and other blog posts. Most people know Backlinko for its written content. How to Get People to Watch Your Entire Video Finally, upload your video to YouTube, IGTV, Vimeo or the platform of your choice.Film your video, edit it, and create a video thumbnail.Follow the template instructions to fill out each section of your script.Download the free Video Script Template on this page.Proven examples: How a top-performing video is scripted. ![]() Step-by-step instructions: A fully guided approach for writing your script.My 4-part formula: How to structure your video to keep people watching.Here’s what’s included in this Video Script Template: Whether you’ve never written one before or you just want to save time. This video script template will walk you through my exact process for writing awesome scripts. But good scripts lead to punchy, interesting and successful video content. Shooting without a script makes for a rambling, unstructured, confusing video. And sharing them with other people afterward. In other words: the videos that keep people hooked, win.Īnd a good script is THE best way to keep viewers hooked. Rather than the ones people close right away. YouTube, Instagram, and other social networks favor videos that viewers watch all the way through. In fact, a recent report showed that video accounts for over 60% of downstream internet traffic.īut for videos to be effective, people have to actually WATCH them. Videos are an incredibly powerful way to market a business or build an audience. ![]()
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